About
Katie Maxfield is an award-winning writer and Associate Creative Director. She brings over 10 years of experience and works across all disciplines, from digital and CRM to broadcast and social.
Katie’s expertise in 1:1 and digital marketing has allowed her to create meaningful experiences and results for her clients. Her strategic approach to creativity not only ensures she’s getting the right message across but in a way that’s both impactful and engaging.
Throughout her career, Katie has helped tell brand stories – both beloved and emerging – across a variety of categories, including food and beverage, automotive, finance, telecommunications, education and non-profit. Some of her clients include: Polar Bears International, Canadian Centre for Child Protection, RioCan, Little Caesars, The Trebek Initiative, Dairy Farmers of Ontario, Rogers Communications, PepsiCo, Metrolinx, Royal Bank of Canada, FedEx, J.P. Wiser’s and more.
Associate Creative Director
No Fixed Address Inc.
Feb 2021 - Present
Polar Bears International
The Terry Fox Foundation
Greenfield Natural Meat Co.
Canadian Centre for Child Protection
George Brown College
ROM
Ivey School of Business
The Trebek Initiative
Canadian Real Estate Association
MONOGRAM
Little Caesars
goeasy
Ophelia
Krazy Coupon Lady
Riocan
Questrade
Aviva
Insurance Store
Options for Homes
Sondermind
ConnectRN
SimpliSafe
LocaliQ
Senior Copywriter
No Fixed Address Inc.
Feb 2020 - Feb 2021
Dairy Farmers of Ontario
Polar Bears International
The Trebek Initiative
Questrade
Drizly
J.P. Wiser’s
Canada Learning Code
Riocan
Little Caesars
Aviva
Sunnybrook
Freed Developments
Syntegrity
EasierChef
Mattamy Homes
PRJT Z
Senior Copywriter
BBDO Toronto
Sept 2015 - Feb 2020
Rogers Communications
Metrolinx
FedEx
PepsiCo/Frito Lay (Tostitos, Lay’s, Doritos & Quaker)
Esso Canada
RBC Royal Bank of Canada
Bayer
VISA Canada
Starbucks
chatr
Mercedes-Benz
Royal Canadian Mint
Mars Canada (Pet)
Copywriter
Proximity Canada
Jul 2013 - Sept 2015
Rogers Communications
shomi
BlackBerry Ltd.
PepsiCo (Twistos & Tostitos)
Mars Canada (Pedigree, Whiskas, Temptations)
RBC Royal Bank of Canada
Visa Canada
Barilla
Harlequin
Copywriter
Lime Advertising
May 2011 - Jul 2013
Carlsberg Canada
AmeriSpec Home Inspection Service
Merry Maids
Sunwave Gas & Power
Thomson, Rogers
Furniture Medic
End Of The Roll
Exclusive Care Services
Education
Humber College
Bachelor of Creative Advertising
2007-2011