THE UNWANTED FILM FESTIVAL
In 2021, 85 million instances of suspected child sexual abuse material were discovered online, leading to the ongoing revictimization of numerous survivors each day.
To shed light on the undeniable magnitude of the CSAM epidemic, we presented the problem on a global scale. Introducing The Unwanted Film Festival— the world's largest film festival hiding in plain sight.
Awards
2023
Adweek’s Best Cause-Related Experiential Activation of 2023
ADCC - Silver, 2x Bronze
Communication Arts
D&AD - Graphite Pencil + Shortlist
One Show - Silver Pencil + Merit
Cannes Lions - Shortlist
Clios - Bronze
Marketing Awards - Best of Show, 2x Gold
Atomic Awards - Gold, Silver
2022
EPICA Awards - Bronze
London International Awards - 2x Finalist
Press
Adweek
Little Black Book
Strategy
The Message
The Drum
Campaign
THE BAE-CON BASKET
With the rise in DIY basket culture on TikTok, we wanted to create a basket of our own. Since February is the month of love, we asked ourselves: What do people love more than love? Bacon. So when your clients have the sexiest AND most sustainable bacon in North America, you create the #BaeconBasket – a planet-loving gift for bacon lovers for Valentine’s Day.
PRESS
Strategy
Little Black Book
The Drum
Clio
The Drum’s Best Ads of the Week
BNN
NO MATTER WHAT
When it comes to heroes, Terry Fox has made a huge impact on the lives of everyday Canadians. However, as time passes, it’s becoming increasingly challenging to remind Canadians of who he is and the incredible legacy he left behind.
We needed to bring Terry Fox back into the spotlight and inspire Canadians everywhere to embody his resilient spirit. "No Matter What" is both a tribute and a rallying cry, reminding Canadians that no matter the obstacles they face, anything is possible.
PRESS
Strategy Magazine
Newswire
Global News
Vancouver Sun
National Post
Narcity
DAIRYCRAFT
Kids learn best when they are having fun and it doesn't feel like work. They also love games. Especially the gaming platform Minecraft. This led to an exciting thought: what if the brand created a lesson in Minecraft that didn’t feel like a lesson at all? A gaming Trojan Horse that used an interactive and immersive experience to teach the rich story of Ontario dairy farms? Introducing Dairycraft.
Awards
2021
AToMiC Awards, Silver - Immersive Reality
Canadian Marketing Awards, Bronze - Food & Beverage, Customer Experience, Bronze - Food & Beverage, Engagement
CANADA UNEXPLORED
Canadians have lost their connection to nature becoming more and more apathetic while bombarded with sustainable messaging and green washing. The Royal Canadian Geographical Society and the National Geographic Society looked to posthumously immortalize Honorary RCGS President and Jeopardy Host, Alex Trebek through the creation of an initiative that could bring lasting change to the planet.
We were tasked with encapsulating the legacy of Alex Trebek and his passion for Canadian geography and exploration into an initiative that would inspire protection for the planet.
REALITY IS DIFFERENT FOR REAL PEOPLE
MUSIC VAULT
We created a virtual game and contest that allowed customers to win a VIP trip to LA for the 59th GRAMMY Awards. Inside a dressing room, we hid 30 iconic music items and challenged people to find all the items to receive contest entries.
MORE THAN PACKAGES
FedEx asked us to reach out to the healthcare industry to let them know that they ship more than just everyday packages. They deliver life-saving shipments to those who need them most.
THE ART OF LUNCH PACKING
Moms hate to pack lunch bags only to have them come back home with uneaten snacks. We shot a candid video letting kids be kids to prove that Quaker Chewy Super Grains is a snack they'll actually want in their lunches.
Just a taste of the many web builds I’ve been a part of. These sites are accessible, mobile-optimized, and SEO-friendly.
Polar Bears International
Insurance Store
Ophelia
Trebek Initiative
CREA
